Corporate
Information

Alan has accumulated a wealth of real estate experience after spending over 34 years of his career in the industry. As a Co-founder of the Group, he is responsible for formulating the Group’s corporate strategies, evaluating potential business development opportunities and growing the business portfolio. He also oversees the recruitment of salespersons and conducts regular trainings in both Singapore and overseas franchise offices. Over the years, Alan’s expertise in assisting salespersons and team leaders in improving their sales performance had contributed to the rapid growth of the Group. Notably, he developed the Group’s “Dual Career Path” scheme together with the other Co-founders. Prior to co-founding the Group, he was the founder of Prulink Realty Pte Ltd and Linkvest Realty Pte Ltd.

Alan holds a Diploma in Electrical Engineering from Singapore Polytechnic.

Yong Hock is in charge of the agency operations’ compliance and governance in Singapore and oversees the real estate franchise business in the region. As part of his role, he conducts trainings for all the salespersons, including those in the overseas franchise offices. He joined the Group in April 2006 as a Marketing, Recruitment and Training Manager and rose through the ranks to his current position as the Key Executive Officer of PropNex Realty Pte Ltd. Prior to joining the Group, he was a team leader heading a team of real estate salespersons in other agencies from 1994 to 2006.

Yong Hock holds a Diploma in Business Administration from Thames School of Commerce, Singapore and a Diploma in Electronic Engineering from Ngee Ann Polytechnic.

Josephine oversees the Group’s operations comprising, among others, Human Resource, Associate Affairs, Information Technology and Internal Controls. As part of her responsibilities, she also formulates the Group’s corporate direction, policy and strategy as well as leads, directs and oversees the implementation of its human resource and service operations best practices and franchise operations. She began her career with the Group in 2004 as a fresh university graduate and moved up the ranks over the years to her current role.

Josephine holds a Bachelor of Business Administration (Merit) from National University of Singapore.

Li Huang joined the Group in April 2023 and is responsible for the financial accounting and reporting of the Group’s business. She also oversees the treasury functions, regulatory compliance as well as the day-to-day functioning of the finance and accounting operations, internal controls, taxation, corporate secretarial and financial reporting matters.

She has more than 26 years of diversified financial experience in locally-listed companies in the real estate, shipping and construction industries. Prior to joining the Group, Li Huang was the Chief Financial Officer of Stamford Land Corporation Ltd, Singapore Shipping Corporation Limited and GDS Global Limited.

Li Huang holds a Bachelor of Accountancy (Honours) from Nanyang Technological University and is a Member of the Institute of Singapore Chartered Accountants.

Eddie joined the Group in 2013 as a salesperson and was promoted to Senior Team Leader. He was then appointed to join the management team and was promoted to Chief Agency Officer in August 2023. He oversees the Group’s real estate agency business, driving initiatives across recruitment and growth, development and leadership, and training and development of the salespersons. Working closely with the Deputy Chief Executive Officer, Eddie formulates strategic plans aimed at enhancing the scale, productivity and efficiency of the Group’s salesforce. He spearheads recruitment campaigns, fosters leadership growth through structured workshops, coaching and retreats, and leads the comprehensive PropNex Training Roadmap, enabling salespersons to develop deep, holistic expertise and consistently deliver value to consumers.

A certified real estate salesperson with over 14 years of industry experience, Eddie is a member of the Professional Development Committee of the Council for Estate Agencies and also an Executive Council Member and Assistant Treasurer of the Singapore Estate Agents Association.

Eddie holds an Advanced Certificate in Training Assessment and a Diploma in Design and Development of Learning for Performance from the Institute for Adult Learning Singapore.

Michael joined the Group in 2018 and was appointed Chief Technology Officer in July 2023. He is responsible for developing digital marketing solutions and enhanced business tools for salespersons to improve their productivity and efficiency. He currently leads the Group’s technology development teams, driving the creation of key platforms such as PropNex Business Suite, Investment Suite, and PropNex.com. He actively enhances the Group’s mobile applications and develops innovative digital tools that enable salespersons to effectively support consumers in making informed property decisions.

He has over 16 years of technology experience focused on real estate in Singapore and Malaysia, and was an entrepreneur developing digital solutions for realtors prior to joining the Group.

Michael holds a Diploma in Business Studies from Ngee Ann Polytechnic.

Kenny joined the Group in September 2021 and was promoted to Chief Marketing Officer in July 2024. He leads the Branding and Marketing Department where he drives marketing campaigns and initiatives aimed at enhancing the Group’s brand presence and market position. He is responsible for formulating the Group’s marketing strategies and leading his team of diverse professionals in the successful execution of these strategies.

He brings with him 20 years of experience in the real estate sector and is a certified salesperson. Before joining the Group, Kenny held several senior management roles at ERA Realty Network Pte Ltd (a subsidiary of APAC Realty Limited) that included the role of Senior Director (Sales and Recruitment) and Senior Vice President (Digital Marketing & Training).

Kenny holds a Master of Business Administration from Murdoch University, Australia, and a Diploma in Electrical Engineering from Ngee Ann Polytechnic.

Jason joined the Group in 2021 as a Senior Team Leader, and was appointed to join the management team as Chief Strategy Officer in March 2025. Working closely with the Deputy Chief Executive Officer and Chief Technology Officer, he leads and drives strategic technology initiatives to empower the Group’s salespersons to deliver greater value to consumers and enhance their overall real estate experience. He is also responsible for strategizing and developing structures, including customer relationship management system, to facilitate the delivery of value-added professional services by the salespersons to the consumers.

He has over 20 years of real estate experience for sales, team building and property investments. Prior to joining the Group, Jason led a team of more than 1,000 salespersons and had an outstanding personal and team sales performance track record. He also has over 12 years of property technology experience where he strategised and led the development of five successful real estate applications, providing real time solution and efficiency for realtors.

Jason holds a Bachelor of Information Technology from Monash University, Australia, and a Diploma in Business Informatics from Nanyang Polytechnic.

Alvin has nearly 30 years of experience in the real estate and property industry, with expertise spanning the entire spectrum of the market. He currently leads the project marketing business of the Group, managing a portfolio of nearly 100 new launch projects. These include high-quality residential developments, both local and overseas, as well as commercial and industrial spaces.

He began his career as a site engineer with a local construction firm, overseeing the development of private residential homes. He then transitioned to a developer role, focusing on high-end luxury residences in Singapore’s prime districts. Over the years, Alvin expanded his expertise into real estate marketing and consultancy, providing strategic insights for property developers. Prior to joining the Group in 2016, he was a Senior Director with Savills (Singapore) Pte Ltd where he marketed both local and overseas properties around the region.

Alvin holds a Master of Science (Real Estate) from National University of Singapore and a Bachelor of Science (Construction Management) from The University of Manchester, United Kingdom.

Derrick joined the Group in November 2023, bringing with him over 12 years of industry experience. Working closely with the Deputy Chief Executive Officer and Chief Agency Officer, he is dedicated to enhancing salespersons’ experience through operational and productivity improvements. His responsibilities include ensuring seamless coordination across agency functions to boost salesperson efficiency and effectiveness. In his role, Derrick supports impactful outreach initiatives targeted at team leaders, salespersons and consumers, driving meaningful engagement and fostering synergy across the Group’s entities. Additionally, he curates and executes high-profile mega activities and flagship events designed to elevate brand presence, reinforce the Group’s leadership in the industry and enhance overall salespersons productivity and satisfaction.

Prior to joining the Group, Derrick was Head of Fleet Management at GetGo Technologies and held the position of Agency Director of Operations at Huttons Asia Pte Ltd from 2013 to 2021.

He holds a Bachelor of Business (Merit) from the Singapore University of Social Sciences and a Diploma in Information Technology from Temasek Polytechnic.

Fazilla, who joined the Group in 2016, is the driving force behind the Group’s Corporate Communications and Business Development Department. She spearheads the Group’s corporate communications strategy, forging impactful partnerships, championing corporate social responsibility initiatives, and steering the expansion of the franchise business.

With over 11 years of extensive experience in corporate communications and public relations, Fazilla has built a reputation for delivering strategic solutions that enhance brand visibility and stakeholder engagement. Prior to joining the Group, she honed her expertise in the advertising industry, where she successfully managed the account direction of prominent corporates, including PropNex, from 2013 to 2016.

Fazilla holds a Bachelor of Arts from the University of South Australia.