Corporate
Information

Mr Lim has accumulated a wealth of real estate experience after spending over 33 years of his career in the industry. As a Cofounder of the Group, he is responsible for formulating the Group’s corporate strategies, evaluating potential business development opportunities and growing the business portfolio. He also oversees the recruitment of salespersons and conducts regular trainings in the overseas franchise offices.

Over the years, Mr Lim’s expertise in assisting salespersons and team leaders in improving their sales performance had contributed to the rapid growth of the Group. Notably, Mr Lim had developed the Group’s “Dual Career Path” scheme together with the other Cofounders. Prior to co-founding the Group, he was the founder of Prulink Realty Pte Ltd and Linkvest Realty Pte Ltd.

Mr Lim holds a Diploma in Electrical Engineering from Singapore Polytechnic.

Mr Lim is in charge of the agency operations’ compliance and governance in Singapore and he oversees the real estate franchise business in the region. As part of his role, he conducts trainings for all the salespersons, including those in the overseas franchise offices.

He joined the Group in April 2006 as a Marketing, Recruitment and Training Manager and rose through the ranks to his current position as the Key Executive Officer of PropNex Realty Pte Ltd. Prior to joining the Group, he was a team leader heading a team of real estate salespersons in other agencies from 1994 to 2006.

Mr Lim holds a Diploma in Business Administration from Thames School of Commerce, Singapore and a Diploma in Electronic Engineering from Ngee Ann Polytechnic.

Ms Chow oversees the Group’s operations comprising, among others, Human Resource, Associate Affairs, Information Technology and Internal Controls. As part of her responsibilities, she also formulates the Group’s corporate direction, policy and strategy as well as leads, directs and oversees the implementation of its human resource and service operations best practices and franchise operations.

She began her career with the Group in 2004 as a fresh university graduate and moved up the ranks over the years to her current role.

Ms Chow holds a Bachelor of Business Administration (Merit) from National University of Singapore.

Ms Lee, who joined the Group in April 2023, is responsible for the financial accounting and reporting of the Group’s business. She also oversees the Group’s treasury functions and compliance with regulatory bodies as well as the day-to-day functioning of the finance and accounting operations, internal controls, taxation, corporate secretarial and financial reporting matters.

She has more than 25 years of diversified financial experience in locally-listed companies in various industries such as real estate, shipping and construction. Prior to joining the Group, she was the Chief Financial Officer of Stamford Land Corporation Ltd, Singapore Shipping Corporation Limited and GDS Global Limited.

Ms Lee holds a Bachelor of Accountancy (Honours) from Nanyang Technological University and is a Member of the Institute of Singapore Chartered Accountants.

Mr Lim, who joined the Group in 2013, was promoted to Chief Agency Officer in August 2023. He oversees the Group’s real estate agency business covering Training and Recruitment and Associate Affairs Departments. Working closely with the Deputy Chief Executive Officer, he formulates strategic plans to improve the scale, productivity and efficiency of the Group’s teams of salespersons. He also manages the capabilities building and career development of the team leaders. This includes developing the comprehensive PropNex Training Roadmap to enable salespersons to develop a more in-depth and holistic core expertise so as to remain relevant and value-add to the consumers in the marketplace.

Mr Lim is a certified salesperson with 13 years of real estate experience. He is an Executive Council Member and Treasurer of the Singapore Estate Agents Association. Mr Lim has an Advanced Certificate in Training Assessment.

Mr Koh, who joined the Group in 2018, was promoted to Chief Technology Officer in July 2023. He is responsible for developing digital marketing solutions and enhanced business tools for salespersons to improve their productivity and efficiency. He is also in charge of enhancing and strengthening the Group’s information technology capabilities to be at the forefront in the real estate industry.

He has over 15 years of information technology expertise geared at the real estate industry as he had worked with a large number of real estate salespersons in Singapore and Malaysia. Prior to joining the Group, he was an entrepreneur working mainly on developing real estate digital solutions for realtors since 2009.

Mr Koh holds a Diploma in Business Studies from Ngee Ann Polytechnic.

Mr Tan has over 22 years of working experience in the real estate industry. As part of his responsibilities, he oversees the entire project marketing division and is responsible for all local and overseas residential and commercial and industrial projects, including a track record of numerous luxury and mass market condominiums marketed by the Group.

Prior to joining the Group in 2016, he was a Senior Director with Savills (Singapore) Pte Ltd for 14 years where he marketed both local and overseas properties around the region.

Mr Tan holds a Master of Science (Real Estate) from National University of Singapore and a Bachelor of Science (Construction Management) from The University of Manchester, United Kingdom.

Mr Tan, who joined the Group in September 2021, leads the Group’s Branding and Marketing Department where he drives marketing campaigns and initiatives aimed at enhancing the Group’s brand presence and market position. He is responsible for formulating the Group’s marketing strategies and leading his team of diverse professionals in the successful execution of the marketing strategies.

He brings with him close to 20 years of experience in the real estate sector and is a certified salesperson. Before joining the Group, he held several senior management roles at ERA Realty Network Pte Ltd (a subsidiary of APAC Realty Limited) that included the role of Senior Director (Sales and Recruitment) and Senior Vice President (Digital Marketing & Training).

Mr Tan holds a Master of Business Administration from Murdoch University, Australia, and a Diploma in Electrical Engineering from Ngee Ann Polytechnic.

Ms Goh, who joined the Group in 2011, manages the Group's corporate communications. She is also responsible for media relations, partnerships, corporate social responsibility and franchise business development.

She brings with her over 20 years of experience and expertise in marketing and corporate communications gleaned from awardwinning hotels in Singapore and a short stint in real estate sales.

Ms Goh holds a Bachelor of Arts from National University of Singapore and a Postgraduate Diploma in Marketing and Communications from Marketing Institute of Singapore.