Management Team

Mr Lim Yong HockKey Executive Officer

Mr Lim Yong Hock heads PropNex’s real estate agency business and oversees the daily operations of the agency. He is in charge of the training of all the salespersons including those in the overseas offices. He joined the Group in April 2006 as a marketing, recruitment and training manager and he rose through the ranks to his current position as the Key Executive Officer of PropNex Realty. Prior to joining the Group, he was a team leader leading a team of real estate salespersons in other agencies from 1994 to 2006.

Mr Lim holds a Diploma in Business Administration from the Thames School of Commerce, Singapore and a Diploma in Electronic Engineering from Ngee Ann Polytechnic.

Mr Cheong Yew MengChief Financial Officer

Mr Cheong Yew Meng is responsible for a full spectrum of the Group’s financial, accounting and taxation matters including treasury, financial reporting, strategic planning, compliance with regulations, risk management as well as corporate taxation. Mr Cheong has a total of near 30 years of accounting work experience in industries such as healthcare, manufacturing, project management, retail, engineering and construction.

Prior to joining the Group, Mr Cheong was the Chief Financial Officer at Aoxin Q&M Dental Group Limited, Group Financial Controller/Finance Director at HSL Constructor Pte Ltd and Group Financial Controller at an SGX Mainboard listed company, Rotary Engineering Limited.

Mr Cheong graduated from Royal Melbourne Institute of Technology with a Bachelor of Business in Accountancy. He is also a member of both Chartered Accountants of Singapore and Certified Public Accountants of Australia.

Ms. Josephine ChowChief Operating Officer

Ms Josephine Chow oversees the Group’s operations, which includes the Human Resource, Associate Affairs, Procurement and Facilities departments. She is also responsible for formulating the Group’s corporate direction, policy and strategy as well as leading, directing and overseeing the implementation of our Group’s human resource and service operations best practices and franchise operations. She began her career with the Group in 2004 following her graduation from university and had soared with flying colours to her current role.

Ms Chow holds a bachelor degree in Business Administration (with merit) from the National University of Singapore.

Mr Johnsonwill HonFinancial Controller

Mr Johnsonwill Hon’s responsibilities include overseeing the daily operations of the Group’s finance and accounts department. He oversees the formulation of financial forecasts, budget and cash flow projections, reviewing potential investment opportunities and providing recommendations from a financial perspective on such investment opportunities to the Board.

Mr Hon is a Fellow of the Association of Chartered Certified Accountants (ACCA) and a member of the ISCA.

Mr Priveen Raj NaiduChief Commercial Officer

Mr Priveen Raj is in charge of commercial strategy, developing complementary revenue streams, further enhancing efficiency, elevating the overall consumer experience, driving business growth and increasing market share. Mr Priveen has almost two decades of experience across the service, hospitality and airline industries.

In his most recent role as CEO and Founder of Reapra Aviation Partners, he worked with the Head Of Countries (Cabinet) in the region to increase their country’s aviation economy. Priveen has spent almost 15 years taking up senior roles across Asia and prides himself in being able to understand cultural nuances and experience of building businesses in the region.

Priveen graduated with first Class Honors in Marketing from the National University Ireland.

Mr Eddie LimVice President

Mr Eddie Lim oversees the real estate brokerage agency business which includes the Training and Recruitment, Associate Affairs and Legal departments. He sets direction for our team leaders in growing their divisions and guides them in managing their team effectively by improving their productivity and efficiency. Mr Lim also monitors and tracks the career growth and governance of our team leaders and individual salespersons. He is also responsible for developing the PropNex Training Roadmap to cater for an all-rounded training curriculum. With the comprehensive training roadmap, our real estate salespersons are able to develop a more in-depth and holistic core expertise to remain relevant and to add more value to the consumers in the market place.

Mr Lim is a certified salesperson with nine years of real estate experience. He also has an Advanced Certificate in Training Assessment.

Mr Alvin TanExecutive Director, PropNex International

Mr Alvin Tan has more than 20 years of working experience in the Real Estate industry. He oversees the entire project marketing division and is responsible for all local residential projects marketed by the Group. This includes launched and sold out projects such as Gramercy Park, New Futura, South Beach Residences, Martin Modern, Parc Riviera, Twin Vew, RiverCove Residence and many others.

Prior to joining the Group, he was a Senior Director with Savills (Singapore) Pte Ltd for past 14 years, marketing both local and overseas properties around the region. Mr Tan holds a Master Degree in Science (Real Estate) from the National University of Singapore and a Bachelor Degree in Science (Major in Construction Management).

Mr Soh Kee ChuanDirector of Information Technology

Mr Soh Kee Chuan has 30 years of IT experience and is responsible for aligning technology strategies with the Group’s business strategy plans. He oversees the deployment, integration, monitoring, upgrading and support of enterprise infrastructure, systems and security.

Prior to joining the Group, he was with a securities broker firm and had managed projects in listed companies such as Great Eastern Life. Mr Soh holds a Bachelor of Science in Information Systems from University of West London and is an EC-Council Certified Ethical Hacker.

Mr Michael KohDirector of Information Technology

Mr Michael Koh brings with him over 10 years of IT experience as he had worked with a large number of real estate salespersons in Malaysia and Singapore. Since 2009, Michael was an entrepreneur mainly working on developing real estate digital solutions for realtors.

He is responsible for the digital marketing solutions and developing enhanced agents’ business tools in facilitating greater efficiencies and in enhancing our Group’s IT to be at the forefront of the industry. Mr Koh strives to serve as a connector in bridging our salespersons to technology, so as to enhance productivity.

Ms Carolyn GohDirector of Corporate Communications and Marketing

Ms Carolyn Goh oversees all communications issued by the Group and is responsible for media relations, partnership, corporate social responsibility, corporate branding and franchise business development. She brings along with her vast experience of over 18 years in the communications position in award-winning hotels in Singapore as well as her short stint in real estate sales job.

She holds a bachelor’s degree in Arts from the National University of Singapore and a postgraduate diploma in Marketing and Communications.